Millie Nicholson

I lead integrated marketing campaigns for AYR Wellness products in regulated markets, targeting both B2B and B2C audiences. Collaborating cross-functionally with sales, product development, and retail teams, I execute promotional efforts, new product launches, and retail activations at local and national levels. My design work across digital, print, and retail channels contributes to a 77% increase in product revenue and enhances brand appeal for in-house and partner brands.